For years now, you've needed solid technical SEO, content creation, quality backlinks, and a rock-solid user experience on your website to rank well. All of these will become even more important in 2023. Because you can't trick Google into ranking your website with poor techniques anymore than you can trick a person. You should always be thinking about the end user. To be successful, you must have a lightning fast website that adapts to all devices, unique, quality content that explains the value your products and services, an easy-to-use design so consumers can easily navigate your site, and high authority websites linking to your information to boost your credibility.